JURASSIC PARK & JURASSIC WORLD

Who is the Biggest Predator?

We had a gigantic adventure producing this social first stop motion ad for Smyths Toys’ monstrous range of Jurassic Park and Jurassic World toys, including LEGO and Mattel products, in association with Universal Pictures. Celebrating the 30th anniversary of Jurassic Park, we unleashed the dinosaurs into the store to see who was the biggest predator!

THE BRIEF

We were tasked with creating a 30 second ad for social media distribution, featuring a wide range of Jurassic Park and Jurassic World inspired toy products manufactured by Mattel and LEGO Group.

Working from detailed storyboards and other pre-production materials, we collaborated closely with the director to determine production requirements and carefully plan the most efficient approach and schedule for the stop motion animation shoot.

Stop Motion Toy Animation: Real Feel Tyrannosaurus Rex, Lego minifigure and Indominus Rex
Stopframe Toy Animation: Animation In Progress On Set

OUR PROCESS

Given the technical challenges of animating small-scale figures, we opted for specialist, purpose-built animation rigging to allow greater control over the toys and achieve characterful performances. To create an immersive Jurassic-themed Smyths superstore, we shot against chroma screens and collaborated with a CG artist to seamlessly combine stop motion animation with digital 3D backgrounds. Via thorough pre-visualisation and the marriage of practical and digital elements, we crafted cohesive and iconic imagery that brought the toys to life in a dynamic and engaging way. Animation was shot in our fully equipped studio, ensuring we had the resources and control needed to deliver high-quality results.

THE RESULTS

The advert achieved significant engagement on Smyths Toys' YouTube channel, capturing audiences with its playful yet action-packed narrative.

The seamless integration of practical stop motion animation with digital VFX not only enhanced the visual appeal but also streamlined the production process. This approach allowed our animators to focus on achieving the best performance from the toys whilst delivering a cohesive and great looking final result.

Stopframe Toy Animation: Fisher Price Imaginext Jurassic World Ultra Snap Spinosaurus

CREDITS

Clients: Smyths Toys, Mattel, LEGO Group
Agencies: Feed Films, Short & Sweet Studios
Animators: Joey Hawks, Emma Windsor